TrakPoint is indoor locating, perfected. We have defined a new category: “Location of Things” (LoT). The company delivers the first and only 100% wire-free indoor tracking solution that provides the ability to affordably, reliably, and accurately locate/track people and assets within a building. TrakPoint’s flagship product InsideTrak® is not just an incremental improvement over current indoor location systems. Our technology is groundbreaking and targets a multitude of workflow friction points that can cost organizations billions.
GPS (Global Positioning Systems) have become a part of our daily life. We have come to rely on them to locate things, people and places on the earth. Why can’t we do this as easily indoors? Surprisingly, this problem has yet to be solved in any kind of universal and affordable manner. The solution requires new technology layered upon new protocols. TrakPoint’s 100% wire-free indoor locating system is a completely new class of product. The technology is indeed complex, which is what makes TrakPoint so valuable and compelling. We enable tracking and locating on a building scale, much the same way GPS enabled outdoor tracking and locating on a global scale.
InsideTrak is a hardware-supported, cloud-based, B2B SaaS service. Our technology is built from the ground up for the purpose of locating and tracking people and assets indoors. We guarantee accuracy. We utilize the most advanced measurement techniques, algorithms, machine learning and artificial intelligence leveraging software and firmware as our infrastructure. OSHPD (California Office of Statewide Health Planning and Development) exempt, we deploy our infrastructure with a simple “peel and stick” method similar to mounting a hand sanitizer on a wall. We install in days vs. months, with no business disruption (no drilling, cabling or wiring), enabling new feature-rich use cases. For a 24-month, CapEx-free commitment, we will deploy and maintain our system, including cellular back-haul that does not require any customer-based IT resources.
TrakPoint will initially provide its LoT solutions to the healthcare market, solving the largest problem in the industry today: massive overspending due to operational inefficiencies, as well as poor visibility and utilization of assets. The tracking of people and assets are well-known applications in healthcare. Yet, today’s solutions deliver an underwhelming value proposition. Patient and OR workflow solutions are low hanging fruit. These applications require the ability to affordably, accurately and reliably locate and track things and people indoors.
The competition continues to overpromise and under-deliver on their commitments. No single company is leading. Organizations in this space are glorified systems integrators. They write software interfaces to 30-year-old technology, wrap some marketing around it and announce they have a solution. Lipstick on a pig. Unlike TrakPoint, their products require long, disruptive installations, are expensive and inaccurate, and come with no reliability or accuracy guarantee. They utilize a client-server architecture that requires software, hosting and IT support from their customer. This approach is strongly resisted and is a major barrier to sales for these players. Incumbents regard their business as a hardware sale that requires up-front capital commitments and continuing hardware purchases.
TrakPoint’s business model is attractive and the technology is disruptive. Together, they provide a solution that delivers economic and reliable indoor asset tracking to the masses. We envision an easy to deploy location network in every building that enables locating anything indoors, from anywhere at anytime. Our pricing model is simple. We offer a flat fee subscription based on square footage and our asset tags are free.